Have you ever wondered why some businesses seem to get all the visibility in local searches while others struggle to be noticed? Are customers skipping over your Google Business Profile without a second glance? Well, there’s a new game-changer in town that’s all about boosting your business credibility — Google’s new ‘Confirmed’ verification label.
This recent update is aimed at addressing a core issue many local businesses face: fraudulent listings. When consumers search for services or products online, trust is everything. The ‘confirmed’ label acts as a badge of honour, showing users that your business information has been verified and is reliable. This new label, obtained through a verification process that Google is implementing, signals to potential customers that you’re the real deal.
In this article, we’ll break down everything you need to know about this label, the verification steps to secure it, and why it’s essential for your local SEO strategy. Let’s dive into the nitty-gritty of how this new tool can enhance your business visibility and ensure potential customers view your listing as credible.
So, if you’re in Thailand or beyond, and looking to give your business a boost, stick around.
Get a free Marketing Plan for your Business
Key Takeaways
- The new ‘confirmed’ label enhances consumer trust by verifying the authenticity of business profiles.
- Businesses must be reachable for verification calls to obtain the ‘confirmed’ label and improve local search visibility.
- The updated verification methods aim to reduce fraudulent listings, benefiting genuine businesses and their credibility.
Understanding the ‘Confirmed’ Verification Label and Its Significance
# Understanding the ‘Confirmed’ Verification Label and Its Significance
Have you heard about the new ‘confirmed’ verification label for Google Business Profiles (GBPs)? If not, you might be missing out on a powerful tool to enhance your brand’s credibility!
What’s the deal?
Let’s face it. In today’s digital world, trust is everything.
Consumers are becoming more discerning, and they want to ensure that the businesses they’re dealing with are legitimate. This is where the new verification label comes into play.
So, why should you care?
The ‘confirmed’ label is a stamp of reliability for your business. If your profile is marked as ‘confirmed’, it means Google has recently verified your business information—often through a simple phone call.
Here’s why this matters:
• Boosts Consumer Trust: The label signals to customers that your business is legitimate.
• Outs Fraudulent Accounts: Fake profiles struggle to meet Google’s verification criteria, which means fewer misleading listings in search results.
• Increases Local Visibility: Having this label can enhance your presence in local search results, making it easier for customers to find and trust you.
### The Verification Process
Currently, the process for obtaining the ‘confirmed’ label is straightforward but a bit limiting.
• Answer the Call: You need to be available to respond to the verification call from Google.
• No Proactive Requests: Unfortunately, there’s no way to request this verification proactively. You just have to wait for Google to initiate it.
Worried about missing that call?
• Ensure that your contact details are up-to-date.
• Set a reminder to monitor your phone during the verification period.
### Google’s Enhanced Verification Methods
Google also isn’t just sticking to phone calls. They’ve upped their game:
• Text Messages
• Emails
• Live Video Calls
• Traditional Postcard Verification
The more options, the easier it is for genuine businesses to get verified, and that’s a win for everyone!
### Think It’s Just Another Update? Think Again
This tightening of the verification process is a big deal for marketers and local business owners alike.
The potential reduction in fake listings could enhance the trustworthiness of the entire local search ecosystem.
• Action Steps for Businesses:
– Keep all your information up-to-date.
– Be prepared to engage with Google when they reach out.
Marketers, it’s your job to keep your clients informed about this feature. Highlight the importance of the ‘confirmed’ verification label and help them strategise on how to make the most of it.
### Take Action Now! 🚀
Don’t let your business miss out on this opportunity.
Get a free Marketing Plan for your Business [here](https://locully.org/#localseocontact) and ensure your Google Business Profile stands out with that coveted ‘confirmed’ label!
Steps to Secure the ‘Confirmed’ Label for Your Business
## Steps to Secure the ‘Confirmed’ Label for Your Business
Do you want your business to stand out and receive the ‘confirmed’ label for your Google Business Profile?
You’re in the right place.
This label is crucial for enhancing your brand’s credibility and customer trust.
Here’s a simple breakdown on how to get that ‘confirmed’ status:
1. Stay Contactable:
Make sure your phone number is visible and accessible.
2. Pick Up the Phone:
Be ready to answer that call from Google. If they can’t reach you, you lose your shot at verification.
3. Keep Information Current:
Update any changes to your business contact details promptly.
4. Monitor Communication Methods:
Google might not just call; be prepared for texts, emails, or even a video call request.
5. Engage Immediately:
As soon as Google initiates the verification, engage wholeheartedly to affirm your details.
Think of it this way:
Missing that call is like leaving potential customers hanging—don’t let it happen!
Stay proactive and attentive.
With the increased focus on verification, it’s essential to enhance your local SEO strategy and ensure your business shines in local searches.
The ‘confirmed’ label will elevate your standing, helping consumers trust you and choose you over the competition.
Ready to boost your local SEO visibility?
Get a free Marketing Plan for your Business [here](https://locully.org/#localseocontact) and make the most of your Google Business Profile!
If you’re a business owner who’s been struggling to make your mark in local search, it might be time for your own breakthrough. The Locully Local SEO Rank Checker is free to use and can instantly show you how your business ranks on Google.
Get Your Free Strategy Session
Discover actionable insights and learn how our experts at Locully.org can help you turn red and yellow markers into green ones (Top 5 positions). With a tailored plan, you can boost your visibility, attract more enquiries, calls and customers, and take your business to the next level.
