Let’s face it, running a local business isn’t just about having the best product or service. It’s about being found when it counts. That’s where Local SEO comes into play.
If you’re in Thailand, you’re likely wondering how to make your business stand out in searches while everyone else is fighting for attention. One powerful tool? Google’s ‘Popular Times’ feature.
A recent case study by Claudia Tomina dives deep into this topic, showing a fascinating link between these popular times and local search rankings. Who would have thought that your business’s busiest hours could play a huge role in climbing the search engine ladder?
In the world of Local SEO Thailand, understanding these insights could be a game changer. By the end of this article, you’ll not only grasp the significance of ‘Popular Times’ but also how to leverage this feature to boost your visibility and attract more customers. Let’s unlock that Local SEO success together!
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Key Takeaways
- Google’s ‘Popular Times’ feature may influence local search rankings based on a recent study.
- Monitoring popular times can help businesses identify optimal promotion windows to enhance visibility.
- Adjusting business hours and targeting quieter periods could strategically improve local SEO outcomes.
Understanding Google’s ‘Popular Times’ Feature
## Understanding Google’s ‘Popular Times’ Feature
Ever noticed how some businesses seem to have a crowd buzzing around them during peak hours while others remain deserted?
That’s where Google’s ‘Popular Times’ feature steps in.
It’s not just a trendy little graph that tells you when a café is packed with customers.
According to a recent case study by Claudia Tomina, this feature may actually play a role in local search rankings.
### What Claudia Tomina Found
Here’s the scoop:
• Correlation Identified: Tomina discovered a link between the times when businesses are most popular and their visibility in local search results.
• Response to Previous Findings: Earlier studies indicated that a business’s opening hours could impact its ranking. Many businesses tried to skew their hours to gain an unfair upper hand.
• Study Details: Tomina’s study compared businesses’ popular times with their ranking reports and Google Business Profile (GBP) data.
• Results: The study revealed that when businesses saw increased traffic during peak hours, they often enjoyed higher rankings for relevant keywords.
### Timing is Everything
But hold up!
Not all hours are created equal.
For instance, a restaurant might outrank competitors later in the evening due to less competition.
What this tells us is that timing plays an important role in how visibility is achieved.
### Should You Pay Attention?
While Google hasn’t confirmed anything about popular times affecting local rankings directly, Tomina’s findings hint at something worth considering for your business.
Here’s a quick checklist:
• Monitor Your Popular Times: Keep an eye on when your business is most frequented.
• Targeted Promotions: Implement special offers during quieter hours to boost traffic.
• Engage with Customers: Encourage reviews and check-ins at peak times to leverage popularity.
### Stay Ahead of the Game
Also, a shoutout to BrightLocal for their latest update!
They’ve made scheduling local SEO reports even easier with a new feature that allows marketers to select specific time windows.
Stay on your toes, folks!
### Ready to Boost Your Local SEO?
If you’re ready to take your local SEO to the next level and want guidance on how to effectively use tools like Google’s ‘Popular Times,’ don’t hesitate.
Get a free Marketing Plan for your Business – [locully.org/#localseocontact](https://locully.org/#localseocontact)
Let’s unlock your business potential together!
Strategies for Leveraging Popular Times in Local SEO
### Strategies for Leveraging Popular Times in Local SEO
Imagine this: you’ve got a café that’s buzzing at brunch but a ghost town by dinner.
What does that mean for your local SEO?
Well, according to Claudia Tomina’s recent findings, how busy your business is when can actually impact your search rankings.
So, how do you leverage this information?
Let’s break it down.
1. Understand Your Traffic Patterns:
– Use Google Analytics and your Google Business Profile to identify peak times.
– Notice when the crowd rolls in – is it morning, lunchtime, or late evening?
2. Time Your Promotions Wisely:
– If you know your shop is quiet on Tuesday afternoons, consider special discounts or promotions during those hours.
– Aim to draw in customers when competition is low.
3. Engage Your Customers:
– Encourage satisfied customers to leave reviews or check-in during peak times.
– The more activity at your business, the better your odds of climbing those search rankings.
4. Test and Adjust:
– Keep experimenting with different strategies and monitor your local SEO performance.
– Did bringing in a local musician on a quieter night help?
– Adjust your approach based on what the data reveals.
5. Stay Sharp with Tools:
– Leverage BrightLocal’s updated report scheduling feature to get insights on when you might want to push your marketing efforts.
– Timing is everything in local SEO, so be proactive.
### Final Thoughts
While Google hasn’t officially announced that popular times influence rankings,
Claudia’s study suggests there’s something worth exploring.
By keeping tabs on your busy hours and engaging your customers, you’re setting your business up for local SEO success.
So, don’t let those quiet hours slip away silently.
Use them to your advantage and watch your visibility rise.
Need help getting started?
Get a free Marketing Plan for your Business – [locully.org/#localseocontact](https://locully.org/#localseocontact).
If you’re a business owner who’s been struggling to make your mark in local search, it might be time for your own breakthrough. The Locully Local SEO Rank Checker is free to use and can instantly show you how your business ranks on Google.
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Discover actionable insights and learn how our experts at Locully.org can help you turn red and yellow markers into green ones (Top 5 positions). With a tailored plan, you can boost your visibility, attract more enquiries, calls and customers, and take your business to the next level.
